Ford Philippines Brings Back Safe Driving Program in Cebu

Driving Skills for Life (DSFL), a program by Ford Philippines, is back on its 3rd year in Cebu City. This program aims to educate more drivers to become safer more responsible while on the road.

"Media Announcement of DSFL last October 24, 2019"


The DSFL will be held on Friday, October 25, 2019 at the Cebu Trade Hall, 3rd Level, SM City Cebu with three (3) training sessions at 10:00 AM, 11:30 AM, and 2:00 PM. Interested participants can send a text message to Tuason Racing School via 0956-5644-385.

The automotive company first brought its safe driving training program in Cebu in 2017, and since then, the DSFL has trained close to 600 private and public utility drivers, student drivers, and traffic and road management personnel. The participants learned more about the benefits of smart, safe, and fuel-efficient driving as well as the necessary driving skills to help minimize road accidents, altercations, and traffic congestion.

"Mr. EJ Francisco, AVP, Communications introducing DSFL on its 3rd year in Cebu"

This year, Ford is looking to partner with taxi, bus and transport network vehicle services (TNVS) companies as well as with traffic management bureaus and colleges and universities within Cebu to reach more drivers and instill to them the importance of road safety - either as a driver or as a part of the commuting public.

"DSFL has both the Classroom Training and Hands On Driving Session"

Ford is also reaching out to various call center companies to enjoin its employees as DSFL participants and train them to be road safety advocates. Ford is also tapping its customers in its dealerships and Ford car clubs in Cebu to make them part of the training audience.

DSFL participants can expect to learn more about the dangers of distracted driving and drunk driving, as well as tips and techniques in driving under special conditions and vehicle handling in this year's sessions. They will also be refreshed with road statistics and relevant regulations such as the Child Safety in Motor Vehicles Act.

Flagship corporate social responsibility program


The DSFL program is one of Ford's biggest corporate social responsibility (CSR) programs globally, bringing to life its long-standing advocacy on road safety. A United Nations-recognized training program, the DSFL is now on its 12th year in the Philippines and has successfully trained over 23,000 Filipino drivers since 2008. Over the years, the program has made itself relevant with the changing road conditions, policies, and government regulations.

"Ford Group Pictorial"

The DSFL has been a consistent recipient of awards in the country. Early this year, it bagged a Gold Award in the road safety category of the 3rd Driven to Serve Awards of the Society of Philippine Motoring Journalists (SPMJ)

For more information on Ford Driving Skills for Life, interested parties can visit Ford Philippines' Facebook page or send an e-mail to fgpcomms@ford.com.
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